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Archive for October, 2014

Music means so much to a lot of people. The iTunes Festival is always nice!

Fortune

It’s about 11:00 pm and I’m standing among 3,000 fans shuffling out of the Roundhouse in London after a rousing Lenny Kravitz concert at Apple’s 8th annual iTunes Festival. In a spontaneous show of excitement and support for Kravitz, the exiting crowd began singing one of his more famous songs, “Fly Away.” This went on — down the stairs, out of the venue, onto the sidewalk — for a good 10 minutes.

As I stood outside, watching and listening to the fans, I was taken back to a conversation I had backstage with Oliver Schusser, Apple’s head of iTunes Europe, two hours before the show began.

“iTunes Festival is all about the fans in the audience, and the fans at home,” Schusser told me in an exclusive interview.

Is there any better feedback than to see people leaving a concert singing the songs they just saw the artist play? That’s…

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